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How to strengthen women entrepreneurship in Egypt: the ‘Heya Raeda Programme’
September 30/3:00 pm CEST
The 2nd Policy Lab organised by INSME and THE NEXT GENERATION will focus on the Heya Raeda Programme implemented by the Technology Innovation and Entrepreneurship Center (TIEC) to boost female entrepreneurship in Egypt.
Indeed, the Egyptian entrepreneurial ecosystem is growing at a very fast pace, but women entrepreneurs often struggle to emerge. The training programme promoted by TIEC demonstrates that providing women with the necessary skills to enhance their confidence and the support to innovative ideas are key elements to enhance competitiveness and stimulate the entrepreneurial ecosystem growth.
The Policy Lab will be a unique occasion to explore the background that led to the creation of the Heya Raeda Programme, the obstacles – like the difficulties in reaching the target group – met during its implementation, the results it brought and its potential replicability in other countries of the Mediterranean basin.
The focus will be also on the impact of digitalization on women entrepreneurship and its contribution to overcome the obstacles traditionally faced by women entrepreneurs.