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Horizon Europe

Just Fashion

Just Fashion - Supporting the Just Transition in the Fashion Sector - is a Horizon Europe-funded project of 36 months that was launched in December 2024 with a maximum grant amount of € 3.759.773 

“Just Fashion”, is set to develop a portfolio of approaches to support and accelerate climate transition in the fashion industry, by providing businesses in the partner countries with a reference framework and tools to shift their production methods, internal procedures and final products towards more sustainable models that are lower carbon, circular and socially inclusive.

Just Fashion aims to address this problem by

  • mapping the current state of fashion and sustainability in Europe,
  • mapping and evaluating tools and on circular business models,
  • create a process of interventions to support these tools and support existing networks in preparing MSMEs and SMEs for the new legislation on the European Green deal.

The project has four central elements:

  1. Development of a new sustainability index as well as testing and refining several circular business model tools that are already in use in different areas and are already being tested in these countries,
  2. Run six pilot cases from different regions focussing on different aspects of circularity (end of life, materials, zero waste prototyping, circular business models, recycling techniques, transparency/traceability, etc),
  3. Update current instruments and tools in transformation & mitigation,
  4. Develop the necessary instruments to better prepare (M)SME's for European Green deals in terms of policy regulations (through buidling an AI support tool).

 

Role of EURADA within the project:

EURADA will leverage its established position in the EU regional policy arena and operate as a platform to raise awareness, generate interest and foster participation in Just Fashion activities. Through its network of Regional Development Agencies, it will further mobilise expertise, companies and providers from regions outside the eight countries directly covered by the consortium, as well as identify and disseminate best practices, facilitate the exchange of knowledge and provide networking opportunities for its members. 

 

EURADA members involved:  ADRAL and ART-ER.

 

Contact person: Jade Connoly